Corporate travel has a remarkable impact on your company's return on investment (ROI). It actively identifies the changes you need to make. Business travels are expensive, and they need to optimize their travel budget so that they receive ROI through their travels.
Now that your business travel has come to a halt, what should you do with your travel budget?
More specifically, you need to invest in any usable business travel spend into digital marketing.
That might seem unreasonable. But consumers need goods and services. They rely on the internet to search for people to do business with. So make sure you are there for them when they need you. We have examined that the best way to overcome this economic downturn and protect volatility is not to hold back spending. Instead, spending during a recession is a safer bet.
Travel expenses fall by the wayside; we find that rather than saving that money when travel resumes or preparing for any other uncertainties, it is better to use it in reality.
Make a smart move by investing your travel budget online
The numbers are increasing those nixing business trips due to coronavirus; it's a hard pill to swallow. But it doesn't have to be. SEO agencies find a lucrative revenue-generating channel to invest in travel funds into. It is the one that is recession-proof or close to it. And because of that, SEO and paid media are as close to a recession-proof strategy during an economic downturn.
But are they enough to compensate for those losses in business trip revenue? YES!
Why to invest travel expenditure into paid media?
Let's target two different strategies
High objective, long-tail queries
It is a strategy that involves monitoring trends that is close to seeing how people are searching online at any given moment. People's priorities and interests are changing. Google also released Google trends to track covid related search trends. Once you find your keyword search queries, identify which match your target audience to buy and create messaging. Also, the content around those queries.
The key is to be specific with your keywords and to get traffic with higher relevance. Then, build a scalable program for your global success in business.
Low intent, top-level funnel conversions
The strategy is a longer-term strategy to play focus on macro conversions. The goal is to make a sale that is becoming tricky. It is to generate more brand awareness, build remarketing lists and trust.
How each brand generates and converts the qualified leads will differ. It typically involves creating ads that are around industry-relevant. The thought of leadership content that provides value to your audience when you face difficulties that are associated with the coronavirus.
Google originally banned coronavirus-related ads, and they are now starting to abandon certain industries. It started providing relevant messaging to its audience via paid media.
Why invest travel expenditure into SEO?
Don't halt SEO service campaigns. It is the worst mistake a brand can make right now. Otherwise, it leads to a loss in traffic, leads, conversion, and a decrease in revenue. When everyone else is pulling back or keeping their SEO, you need to boost yours with the "extra" travel budget.
Protecting against your competitors will move higher than you on SERPs. It will ensure that when your recovery occurs, you are not playing catch up. You need to maintain and improve rankings that are compared to the revenue loss that arises due to SERP freefall. Preventing that drop from happening is a smart move.
Current search habits
Your audience is concerned about how covid has impacted their businesses and lives. Therefore, a lot of searches are focused on that topic. It means you should create and optimize organic content that is around people's interests and present priorities. Also, it relates to your business.
When we first target strategy for paid media, Corpus Christi SEO company suggests you monitor google trends that generate relevant content. It provides you the solution to your audience's doubts that they are seeking.
Normal search habits
Eventually, the coronavirus will be restrained, and the economy will recover soon. It will stabilize, and you desire to prepare today for that rush.
SEO service is a long-term strategy unless you are targeting sensitive queries. It will affect your organic search several months from now. When you continue your future SEO campaigns, it will target the search habits of your audience. You can get a boost by pressing on and letting others step up.
Local search
It does not apply to every business, but as our travel reduces and quarantining increases, there is more of a need than locally-based service. If your business depends on local search in any way. You need to focus a large part of your efforts on local SEO.
It includes:
Optimize "near me" searches
Optimize business address, info, and contact info on your site
Optimize GMB (Google My Business)
Optimize local business directories
Make sure you stay up to date on changes made by Google as regards reviews are constantly changing.
Wrapping up:
Get the most of your buck by diversifying into these two bull markets - Paid media and SEO.
When you invest your travel budget into these current low costs, you can stay ahead of the competition. It will keep your revenue flowing and capture the market share during an economic downturn. Put that into good use with an SEO agency, and your business will be in the best possible place to take the flight.