Being SEO specialists, we are taught to target high volume and popular keywords. So it makes sense, right?
Opting for the right keywords is a crucial step in SEO. You need to decide which keywords to target to rank your website on the first page of a search engine. Search volume varies, and high volume keywords lead to more traffic. But an experienced SEO company in Texas knows that targeting low-volume keywords also offers numerous benefits.
It is not something you spend a lot of time on and seem like a waste. The ultimate gold mine is searching for a high volume, high converting, and low competition keywords. But low volume keywords are often overlooked. It allows you to target highly relevant phrases that are likely untouched by your competitors.
You have a pretty good chance of ranking with a small number of searchers who will convert.
Benefits of incorporating low-volume keywords in your SEO strategy
Are you feeling defeated as you are not able to rank on the first page for high-volume keywords you desired? Do not fret! There is worth, and success lies in keywords that are not searched as often. Let's look at why it's beneficial.
Increase in relevancy
Low-volume keywords are relevant more than their high-volume counterparts. This is because they provide you a closer match to the pages that rank for them. Those who have low-volume keywords should find one of your website's pages that is listed in search results.
Most of the low-volume keywords are long tails, and they don't contain a single word. Usually more than three words. As a result, it allows you to create detailed and specific content that is relevant to users' search queries. On the other hand, if you aim for high-volume keywords, you need to create generalized content.
Increase in keyword ranking
Once you start targeting low-volume keywords, it will follow suit naturally. Since it is a stable market in high-volume keywords, it is difficult to naturally rank for more keywords without directly targeting them. While with low-volume, it is easy to rank. There are also some techniques for keyword research tips that will improve your SEO rankings.
Less competition
You will come across less competition when you target low-volume keywords. Competition refers to a website trying for that particular keyword to rank. Some of the keywords have a million websites, whereas others have just hundreds of sites trying to rank.
Houston SEO Company experts acknowledge the fact that high-volume keywords bring more traffic, so they prioritize them in their SEO strategies. Though less competition means low-volume search keywords are easier to rank for.
Increase in growth potential
It is not like that keyword that generates low search volume now will stay in that way forever. They have the potential to grow. A low-volume keyword will be recognized once it is covered in the news, social media, and on a popular blog. It results in a higher volume of searches.
High-volume keywords can grow too, but less compared to low-volume. Targeting it will allow you to capitalize on their vast growth potential. Some of them even grow to the extent that they will be considered high-volume keywords.
Allow you to reach to more voice assistant users
When you target low-volume keywords, it allows you to reach more voice assistant users. They perform online searches just like other users, but they speak it rather than typing queries as text. The voice assistant user will respond by relaying content from one of the top-ranking websites.
The user will respond to your website, regardless of the keyword you target. So targeting low-volume keywords will increase the chances to reach more voice assistant users. In addition, short queries will get you more search volume, but voice assistant users prefer long queries that consist of low-volume keywords.
Superior tips by our Houston SEO company
Target keywords that are 100% relevant to your business.
You can rank with little effort if you are relatively confident about keywords.
Target a wide variety of low-volume keywords. With a single piece of content, you can rank for several keywords
Wrapping up:
Low-volume searches can become a high-traffic keyword for your website
Before you impulsively go for those high-volume keywords, slow down and research to ensure you make the right decision. Low-volume keywords offer value to your website and are worth the money, time, and effort that goes on to make your business the best. For example, an SEO company in Texas focuses on high-volume and benefits from the ranking by targeting low-volume keywords.
Don't hesitate to use the low-volume keyword for your SEO. They do not generate monthly searches as other common keywords but still drive excellent search ranking results for the success of your website.
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